Optimize These 4 Transactional Emails to Drive Sales and Improve Customer Retention
One of the primary ways email marketing provides outsized value is through scaling personalised messages. Nowhere is this more apparent than with automated emails sent to customers post-purchase.
Of the emails you can send, transactional emails are always treated as an afterthought. That unfortunate because every email you send to customers is an opportunity to provide value and drive additional sales.