Optimize These 4 Transactional Emails to Drive Sales and Improve Customer Retention

Optimize These 4 Transactional Emails to Drive Sales and Improve Customer Retention
  • One of the primary ways email marketing provides outsized value is through scaling personalised messages. Nowhere is this more apparent than with automated emails sent to customers post-purchase.

    Of the emails you can send, transactional emails are always treated as an afterthought. That unfortunate because every email you send to customers is an opportunity to provide value and drive additional sales.

    Table of Contents

    • What is a transactional email?
    • The shopping cart abandonment email
    • The order confirmation email
    • The shipping confirmation email
    • The customer feedback email
    • Post-purchase touch-points are crucial

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